ELLE Active ‘Be Paris’ New Collection

We’re excited to announce that ELLE Active Malaysia is bringing you a new collection and an exclusive charity campaign that brings out the freedom and creativity in being active. 

Scroll more for the details on the line + inside details on the campaign!


‘Be Paris’ Collection

With an ode to the world-renowned sports event taking place in Paris this year, ELLE Active is geared up to usher the spirit of sportsmanship to your doorstep with their new exclusive athleisure line - ‘Be Paris’.

Be creative in your activity, be active in your creating.

Besides providing health benefits, sports is all about uniting individuals of different backgrounds and expanding the walls of our world through a shared love for fitness.

Similarly, ELLE Active’s latest collection celebrates the boundless limits of activewear fashion. We’re reinventing what it means to keep fit and connected by incorporating seamless versatility into everyday casual clothes that’ll transform into a fire outfit for any activity at any moment. 

Whether it’s the student going for a run after class, the mother-daughter duo doing home workouts, or the friends going to brunch after a casual swim - ‘Be in Paris’ makes movement feel as effortless and look as good.

The collection features your forever favorites from ELLE Active including skirts, shorts and outerwear, while keeping it exciting with fresh looks like one-pieces and matching tennis sets. Of course, the color palette takes after those of France’s flag: Blue, White and Red! However you wear it, we promise you’ll love it.


BE THE HOPE Charity Campaign

We’re excited to announce that ELLE Active Malaysia is partnering with JBSN (Jabatan Belia Sukan Negara) and YAKEB (Yayasan Kebajikan Atlet Kebangsaan), a national organization dedicated to the welfare and wellbeing of Malaysia’s former national athletes - including those with physical disabilities, to change the world for our Malaysian athletes, one donation at a time. 

In conjunction with this, an exclusive onsite event will be held this coming June: BE THE HOPE. We can’t reveal too much but we heard that there would be activities to participate in and goodies to grab including games, merchandise, workshops and even talk forums featuring our very own national athletes - Eeep!

Additionally, all funds garnered from this campaign and collection will be donated to YAKEB.

Feeling curious? Want to know more? Head over to our BE THE HOPE page to get the full details and all the inside news you want!


Shop the Collection on VOIR Gallery

The latest ‘Be Paris’ Collection is now available in selected ELLE Boutiques nationwide as well as our online platform here. Shop now to get exclusive discounts and promotions!

Join ELLE Active in championing the cause of Malaysia’s former athletes. Together, let’s empower, uplift, and support those who have inspired us with their passion and commitment to sports excellence.

Follow us on Instagram and Facebook to stay updated on the latest news! 


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